Lead Generation Form – Let’s be honest here: getting users to fill out lead generation forms can feel like getting blood from a (impossible) stone.
Many websites post a form, sit back and hope for the best, only to be disappointed by a lack of conversions. Losing hope in the last challenge is frustrating, especially for an easy-to-fix reason like your form is too intimidating, too confusing, or not well defined.
Lead Generation Form
After all, your visitors have come a long way. They probably need to turn in the right direction to keep that momentum going.
High Converting Lead Generation Form Examples [by Industry]
To help you out, we’ve compiled lead generation best practices along with real examples for you to take advantage of.
It’s basically a web form designed to capture email addresses and information from potential customers so you can promote them to your inbox.
Lead generation forms come in many different forms, including contact forms, signup forms, lead magnet forms, and newsletter signup forms. But they all have the same goal: to convert website visitors into leads and customers.
We will delve into best practices in practice. But first, here are some tips to get your lead generation forms converting from the start.
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Add your logo colors, fonts and recognizable images to make visitors feel comfortable submitting their details.
Attention is at an all-time low (especially online), which means it’s difficult to attract and keep the attention of website visitors before they sign up. Use compelling copy and a clear path to action to ensure they’re engaged from start to finish.
Don’t overdo things. Website visitors are no strangers to lead generation forms, so tell it like it is. Keep form fields to a minimum and use easy-to-understand instructions so customers know what to expect.
Form fields. Why not incorporate some clickable conversions and make the process a whole lot easier? We have some great examples of this below.
Free Lead Generation Form Templates [+ Tools]
You are unlikely to create the most amazing and high performing lead generation model right away. It often takes a little time to get it right, so it’s important to constantly try different types of different types and improve each element to maximize your results.
Your brand personality is what makes you unique (it’s also what draws customers to you in the first place). Show this with personality-filled posts and videos that match your mood.
It is very important that visitors provide their email addresses. After all, inboxes are one of the only sacred places we have left. Tell them how grateful you are to thank the managers who signed up, and then follow up immediately to confirm their decision.
Your lead generation form is a great time to meet your leads. Think about what kind of information would be useful to you: the title of the play? What kind of business do they have? How many employees do they have?
Native Lead Generation Campaigns
The more you know about your prospects, the easier it will be to personalize your communication with them. For example, if you know the leader manages a team of 10 people, you can share content and tips that are critical to management and organization.
HubSpot asks customers to share their company name and how many employees work there before downloading this directory.
We mentioned earlier that web users are familiar with lead generation patterns. They know how to drill. Keep form fields simple and limit the amount of text customers have to read to avoid confusion and make the process as seamless as possible.
However, this doesn’t mean you can’t ask for more details. Intercom asks customers for additional information about the common name and email address fields.
How To Make Linkedin Lead Gen Forms Work For Your Brand
Reduce customer risk by defining exactly what they can expect when they provide their data. Or you can take it a step further and let customers know what will happen next when they click the CTA on the lead generation form.
KlientBoost has a multi-step lead generation model that can be a bit risky. However, they remind leaders of the information they will receive when they get to the other side. The form also tracks the client’s progress through a colorful progress bar.
Most Internet users browse websites from their mobile phones. This can be a huge area for brands that are only creating lead generation forms for the desktop experience.
However, it is very simple. Make sure your lead generation forms are suitable for capturing people who scroll. Australian shoe brand Platypus does exactly this and has increased email signups by 144%.
Lead Generation Forms
Who doesn’t love a discount? Nobody, that’s who. Use this to your advantage to encourage potential customers to submit your information.
Take a leaf out of Back to the Roots’ book and offer a percentage discount in exchange for an email address. You can also offer other incentives, such as a free gift, free shipping, or a free trial for a limited time.
The lead generation process doesn’t have to be one-sided. In fact, you can make it interesting for potential leads by keeping it all game and adding interactive activities to the mix.
Do like Basepaws, a dog food brand that invites customers to “spin the wheel” to ask for money off their offer. Other game options include quizzes and multiple choice questions.
Lead Generation Form Builder Leadgen App
Consider your form based on your leadership and use language to reflect that. These are the people who are reading your forms and you want them to feel comfortable with your speech
CrazyEgg does exactly this by using first-person pronouns in its CTA. These goals lead directly and compel us to click that all important sign up button.
Online consumers need human connection more than ever this year. They want to have a relationship with the brands they invest in, so putting a face to your lead generation forms can be a real winning strategy.
Crazy insurance company Lemonade is a great example of a brand that does this. They know that personal relationships are very powerful in Internet business (especially in popular dry industries like insurance) and they use it to convert more leads.
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Their lead generation “bot,” Maya, is available to help potential customers find the right value for them.
Form fields are the most common form of lead generation, but they don’t have to be the only ones you use. In fact, there are many other ways to extract important customer information without the complexity of endless form fields.
Take clothing subscription brand StitchFix for example. They add clickable elements to their forms that provide an interactive way while receiving personalized information about their potential customers.
It’s a great app for potential customers to transfer their email addresses. They want to know what’s in it for them, and it’s your job to make that information clear.
Tips To Create A Lead Capture Form That Converts
The easiest way to do this is to remind them of the benefits they are giving back. LeadFormly does this with bullets and bold key data.
Not everyone is ready to type in an email address on every website they land on. Fortunately, this is not the only way to attract customers; you can also offer a social subscription option.
In addition to the eye-catching image of the Dropbox logo, they also offer potential customers the option to sign up with their Google account. This limits the number of steps leadership must take and eliminates potential conflicts in the system.
We cannot overstate how important brand personality is. There is a lot of competition around you today
Benefits Of Lead Generation That Drive Success
OkDork does a great job of using conversational language to explain what potential customers will receive when they sign up. It’s almost like talking to a friend, besides, who
If your business is location dependent or you can provide a better experience if you know where the user is based, include your lead generation form.
You can always use a form field to ask where the lead is, or you can do what Thrillist does and automatically identify the lead’s location. This will help you personalize future communications and give you better insight into your customer demographics.
Countdown timers are psychologically proven to increase conversions by creating a sense of urgency, so use it to your advantage if you can.
Add Lead Generation Form To Your Video
Blue Apron does this simply but effectively by encouraging customers to claim their discount there and then before the clock runs out.
In addition to the look of your lead generation forms, there is an art to it
Ready screens are a popular choice. They capture leads who have finished researching your site and are about to leave. Avoid losing it entirely by serving as a lead generation template before they disappear.
To define what the leader will get if they sign up – they basically pull out all the stops before going through the guest sections.
Top Five Lead Generation Web Design Tutorials
“With our exit campaigns, we’ve helped thousands of customers who are confused about the repairs they need.”
There’s nothing like a little social proof to boost FOMO (or
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