Folded Brochure – They have been used for a long time because they are a very effective form of visual communication. Additionally, they can be shared online or printed and given to potential customers.
The Atrifold brochure folds twice in the center to offer you six panels of information. This gives you plenty of room to talk about your product, business or brand.
Folded Brochure
Almost any business can benefit from a well-designed brochure. From one-man consulting firms trying to get more clients, to marketing agencies talking about their portfolios, schools listing their classes, and even trendy startups explaining their cool products.
Folded Brochure Mockup
Now, you might be thinking, “That all sounds great, but I really don’t know how to design a brochure that looks good.”
In this guide, I’ll show you that you don’t need an in-house design team to create your own trifold brochure. Here’s how you can create an eye-catching and persuasive brochure.
Let’s start this article by talking about one of my favorite design aids: icons. This simple graphic can be used in many ways for all your design projects.
Plus icons can help beginners create something that looks great. Whether you’re an accountant, consultant or business owner, a well-designed icon can help update any brochure.
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Take a look at this trifold brochure template, where each section uses a related icon on top of the written information. These icons can be used not only to draw the reader’s attention, but also to provide visual context for the information below them.
These are all very simple examples, but they show how useful a simple icon in your trifold brochure can be.
Simple gradients are one of the biggest graphic design trends in recent years. Their resurgence in popularity is fueled by competition and the need to stand out from the Internet noise. Gradients also look promising on the HD screens we carry in our pockets every day.
A good way to stand out from the noise is with bright colors and unique backgrounds. As this example shows, the gradient checks both of these boxes!
Creative Four Fold Brochure On Behance
You can easily match the gradient to the color palette of your trifold brochure design. Also, no other brand uses the same gradient in their design.
With it, you can add gradients to any brochure, poster, infographic, and more in one click!
When choosing a color scheme for your small business brochure, it’s important to remember that colors shouldn’t just look good together.
For example, if you are creating a newsletter for your travel agency, use your branding colors. But if you want to promote your brand’s eco-friendly initiatives, use a more natural color palette.
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This beautiful travel brochure uses a color palette that complements the destination. From the clear waters of Greece to the blue houses of Santorini, this shade of blue fits perfectly with their theme.
Also, they used a palette that matches the destination, so it’s easy to find stock photos that match that color. Find out more about our travel brochure templates.
It’s easy to have a consistent color palette or font on every page of your brochure. But when you add images to the template, things get a little complicated.
There are many different image styles, color palettes, and sizes that you can work with.
How To Create A Tri Fold Brochure (+ Templates & Examples)
If you add them to your brochure, they will look really awkward. But with photo frames, you can make them the same size and shape with one click.
In this trifold brochure design, the designer used picture frames to make all three layout images look almost identical.
If you plan to print and distribute your tri-fold brochure, make sure you include your contact information. There’s nothing worse than not being able to find out more about your business.
You can follow their guidelines and list your full mailing address if you feel it is necessary. Or just include a website where a reader can find that information.
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If you are a one-person team, you may want to include your personal number in the brochure.
The triplets are already physically divided into different parts. You can use this layout to your advantage if you only have one section on each page.
Instead of using edges, colors or shapes, the designer used folds to divide her pieces! This method is perfect for those who want a minimalist or modern brochure.
For each section, it is recommended to use bold headings like above. This will quickly show the reader how to move from one piece of information to another.
Creative Ways To Fold Brochures
Using images with a consistent style and color palette will make your brochure design look more professional.
The images you use should not only have a similar palette, but also be similar. Almost all seem to come from the same photographer or from the same shoot.
I recommend describing your photography style in a brand or style guide. This will make it easier for every designer to have a consistent voice.
The designers used a collection of dark moody images that all fit together beautifully. In addition, each image contrasts sharply with the light background, providing many interesting variations.
Folded Brochure Custom
Futuristic colors and patterns are another popular graphic design trend this year. I think their growth has to do with the sheer amount of global content, such as gradients.
As you can see, these color palettes are often bold, bright, and very eye-catching. You can also mix these color palettes with some duotones, futuristic patterns and gradients to take it to the next level.
This tri-fold brochure is another great example of using consistent images! Although each image is different, it feels futuristic.
If you’re planning to tell a story about your business or topic, use a timeline! They can help break down the most complex business ideas, processes or topics.
Inspiring Brochure Designs & Folding Options
Because brochures have limited space, timelines help you pack in a lot of information without taking up too much page space.
In the corporate brochure above, Bloomberg used the timeline to great effect! The creator brought to the reader the entire history of the company from its inception to the present day.
If you list all of the above information in just a few paragraphs, no one will want to read it. But by adding interesting images and decorations, the designer made the content very interesting.
The most important information is usually inside your trifold brochure. But if someone doesn’t open your brochure, they’ll never read your secret to success. Or anything you want to market.
Vector Fold Brochure Template Design Layout Stock Illustrations
So, if you want someone to read your brochure, you need a great call to action (CTA) on the cover.
If you’re not familiar with calls to action, they’re phrases that help readers take action. Here are some really simple examples:
The three-fold brochure example above uses a really specific CTA to encourage people to read its content. It made me want to learn more and I know others will too. Who doesn’t want to live a happier life?
You can enter a QR code to attract your customers. A QR code generator like Beaconstac makes it easy to add one to your brochure.
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Sometimes you have to think outside the box to differentiate your brand from the competition. Especially in an already crowded place like a tourist brochure.
As you can see, the designers hacked a large section out of each page of the brochure. This way, they were able to include only the most important information about the park.
They can be used to visualize business processes or ideas in seconds. We have thousands of icons that you can use to create your own visuals in seconds.
Also, regardless of the topic, you will be able to find interesting icons and illustrations. See the trifold brochure for a good example.
Different Brochure Folding Styles
Each main idea uses an image to help illustrate the topic and provide some context about the passage. And with helpful arrows, the process becomes very clear.
This method will help to explain the most complicated process to almost any reader. Explaining business processes, explaining marketing plans or clarifying hiring processes, etc.
Color filters are one of the most useful techniques any designer can learn. From beginners to true artists, color filters can instantly help with their design projects.
If you want your wallpapers to fade into the background, use a color filter! A color filter makes the image quieter and less distracting.
Types Of Brochure Folds And Their Applications
A color filter can match your photo to the rest of the brochure in seconds. As mentioned above, the designers used a dark blue filter to match the other parts
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