Sample Prize Competition Rules – Facebook has been updating its News Feed for years to prevent what it calls “engagement bait.” This includes using contests to engage and share. The changes don’t mean you shouldn’t run contests on Facebook. You need to be more careful about how you share and promote them.
In fact, there are at least half a dozen reasons why you should consider starting a Facebook contest to promote your business. A contest is only one part of an overall marketing strategy, but it’s a relatively easy tactic to implement. Facebook contests in this program are very cheap to compete.
Sample Prize Competition Rules
Wondering if running a Facebook contest can help you achieve at least one of those goals? Then let’s move on. Check out the steps to running a successful Facebook contest.
Online Contest Rules: Examples & Guidelines
On the face of it, running a contest on Facebook sounds pretty easy: tell your customers you’re offering a prize and wait for them to fill out your entry form. But a successful contest needs more than just attracting people with a prize. A contest should be part of your larger marketing strategy and therefore requires as much planning as your advertising and other efforts.
The role of the contest is to attract real leads. In the case of a Facebook contest, the lead is an email address. Using contests to build a list of stakeholders will benefit your business for years to come.
Yes, Although you can use Facebook contest to get more likes for your page 1). Page liking can no longer be included as a step in your Giveaway, so you have to be really careful how you ask for likes. 2) Likes aren’t really worth it if you don’t have a way to interact with them all. Street people at some point. yes You can use the comment/like aggregator tool to collect Facebook user IDs; But there are more effective ways to generate leads.
A common mistake that competitors and businesses keep making on Facebook is targeting anyone who can hide the mirror. Evidence? The gift of an iPad or iPhone. The problem is that if you try to please everyone, you will appeal to no one.
Perfect Facebook Giveaway Ideas + Examples (2022)
I often write about the importance of using the “right” prize for your contest. So when you get an award, think about what will be relevant to your target market, not what is expensive and universally appealing. Targeting a specific demographic increases your chances of attracting the right people to your contest.
If you have a large target population, you can even run multiple contests to appeal to each group. You can run a more attractive race for women and a separate race for men. Another contest that appeals to people in certain regions of the country or may target certain age groups. If you use ready-made templates; Each match’s image and messaging can be customized in minutes.
As I said before, your prize doesn’t have to be expensive… it should be relevant to your ideal customers and preferably unique to your business. Choosing a reward that is interesting to your target customers is more important than offering something expensive.
Therefore, if you are the owner of a bakery. Give us your signature cake sampler box. If you’re a florist, your best-selling seasonal gift will attract people who will think of your shop when they pick up flowers. Restaurants that hold contests that include a “dinner for two” as a prize use the contest as a smart marketing tactic, as do hair or nail salons that offer beauty services. You may have a small number of entries in a gift card contest for your products or services, but they will be people who are genuinely interested in your business, not the iPad you’re giving away.
How To Organize A Video Contest And Stay Sane
There are three basic types of contests you can enter on Facebook: giveaways/sweepstakes; Photo contests and “show a friend” promotions. Although giveaways are the easiest to start, photo contests are a great way to increase engagement and collect user-generated content. Refer-a-friend contests take a little work to enter, but they’re a great way to spread the word about your contest and your brand, and motivate your customers to collect leads for you. (See why it’s important to determine your main goal before you start.)
If you’re running a contest for the first time or want to get your contest out of the way quickly, Facebook giveaways are the way to go. It is popular because of its easy access. Indeed, we see brands offering monthly giveaways or prizes throughout the year.
Photo contest A photo voting contest, in particular, is one of the best ways to attract entrants to your contest, encouraging entrants to share their entry with their friends so they can collect more votes. for a photo contest; You can choose a winner at random; Or you can choose randomly from the top 10 voters (this reduces fraud).
A photo contest is also a great way to collect user-generated content. using your product; Consider asking for records with photos that show existing customers visiting your location, etc. (Make sure it’s not a requirement that people buy your product to enter—your contest will make sweepstakes and sweepstakes illegal.)
Drawing Random & Daily Winners For A Competition
By adding an attribute component to your contest; You can get double the number of entries (or more). It works like this: When people enter your contest; Share the contest form with a friend and every time a friend enters, you have more chances to win. It’s a win-win because people who refer friends increase their chances of winning and you increase the number of entries.
Contests that want to win are so easy to run for even the smallest of businesses that all you have to do is upload a photo, post a video or caption and ask people to ‘like’ and they enter. Although we are not big fans of this kind of contest as it does not help in collecting email addresses. It’s a way to create engagement. to select a winner at random; You must use our comment/favorite submitter tool with the random entry feature to select a winner.
As a contest that wants to win, the “comment to win” Contest includes your photo, for a chance to win. Ask people to comment on the video or caption. You can use this contest to crowdsource ideas for your products by asking a question like “What’s your favorite way to use our product?” Then pick a winner from everyone who comments. to choose a winner; You must use the comment/like submission tool with our random entry option.
Like the “likes to win” contest mentioned above; You can stimulate engagement with a comment-to-win contest, but you won’t collect email addresses this way.
Social Media Giveaway & Content Ideas For 2022
If your goal is engagement and interaction; You can ask people to like and comment to win. The amount of effort is still minimal, but it’s a bit more than asking people to like your post. To ensure that you receive the number of entries you expect; Make sure your reward reflects the extra effort you’re asking people to put in.
If you turn your contest into a game, you can expect your audience to want to play along with you. A Mad-libs style contest where you ask a question or make a statement and ask the audience to fill in the blanks as a way to win you a prize is fun and easy.
Want to gather information about what your followers are interested in? A quiz is a simple way to collect feedback.
You can display two of your products side by side and ask people to comment on which color or style they prefer. Considering their suggestions will help you decide what to produce more.
Declaration Of Compliance & Release For Contest Rules
As you can see from reading about the different types of contests, your main goal or two will determine how you engage with your Facebook contest. If your goal is to build a list of prospects that you can market to throughout the year; We want to make sure people fill out the form so we can collect their email addresses. If your goal is to add more likes to your Facebook page; A simple how to sign up contest will do the trick. However, whatever happens, you must let people know how you will choose the winner. You will use any UGC you collect for future marketing; And you have to let people know if you’re going to use the other requests you’ve made.
A great way to let people know about your tutorials
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