Product Manager Job Description – A product manager is responsible for creating a strategic plan for product development and ensuring that the plan is implemented. In other words, the product manager is responsible for:
A great product manager should be the go-to person for all product-related questions and a connecting factor for the entire team. Therefore they should be as transparent as possible in the prioritization process.
Product Manager Job Description
Although the product manager has the final say, it’s important to keep all stakeholders in the loop when it comes to making decisions.
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Having all the information in one place – or one tool – will make it much easier for product managers to explain why they prioritize certain features over others and they’ll sometimes have to say no.
To be productive in a product manager role, you must find the right tools that will make your job easier. Today, there are many product management tools that help you develop your entire product strategy and keep all information in one place.
To learn more about the right tool to use, you can read The 20 Best Product Management Software for Everything From Small Businesses to Enterprises. Explore the world of product management with easy-to-follow explanations, step-by-step guides, and career advice. . You will soon learn everything you need to know.
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In a business or organization, the product management department oversees the conception, development, and launch of a product or service. Those working in product management are responsible for the overall success of the product, guiding it through each stage of the product life cycle.
Product management is a strategic activity. This includes creating a vision for the product and creating a plan for how to achieve that vision. This requires close collaboration with business stakeholders, as well as all teams involved in the actual development and delivery of the product.
Imagine launching an app to help dog owners find local dog sitters. You will have a design team to create the app’s UX and UI (ie overall look, feel and functionality) and an engineering team to actually code the app. You’ll have sales and marketing professionals to advertise the app and build brand awareness, and you’ll have customer care agents to handle end-user questions and issues.
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And, to coordinate all these moving parts to ensure the app is successful at every stage, you’ll have a product management department.
For people who work in product management, the primary goal is to grow the business while meeting customer needs—and staying within the realm of technological possibilities. It is a diverse and multifaceted field, spanning business, technology, and user experience (UX).
The product management department makes decisions about product or service direction, and prioritizes investments of time and resources. They decide what to build and when, develop and adjust the product roadmap as the product evolves.
Finally, you can think of product management as the center of the product, coordinating all the moving parts that bring the product to life and succeed. Product management is critical to business success, keeping everyone aligned and working toward a common goal. You can learn more about what product management is (and where it comes from) in this complete introductory guide.
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Product management is effectively guiding a product or service through its product life cycle. The product life cycle consists of all the different stages that a product goes through during its existence – from the initial idea to development, launch, and its success in the market.
All products start with an idea, and the discovery phase is about finding and prioritizing the right idea to move forward. This includes conducting market and consumer research, coming up with ideas, and testing and validating them.
Once an idea is deemed valid, it moves into the development phase. At this stage, the product manager will determine the overall vision and strategy for the product, and oversee the design and development process.
Once the product is built and tested, the next step is to launch it. At this stage, the product management team works closely with sales and marketing to create demand for the product and convey its value to the target audience. They will also decide on the price of the product, and monitor its performance after launch.
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After a successful launch, the product will enter the development phase. This is when demand for the product increases, as well as sales (or subscriptions) and profits. At this stage, the product management department wants to keep the product high, so they focus on maintaining their competitive advantage, improving the product and iterating, and if possible, scaling.
The maturity stage sees the initial demand for the product stable and slow. Here, product managers will focus on retaining existing customers and ensuring that the product remains profitable. This may include investing in new features or improvements, and improving internal processes to reduce costs.
If the demand for the product decreases, or if there is a big change in the market, the product may enter a phase of scarcity. When a product is in decline, the product manager must decide whether to keep the product alive or remove it from the market entirely.
This is the product life cycle in a nutshell, with an overview of what product managers do at each stage. Continue reading to learn more about what a career in product management entails.
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Product managers are in-house product specialists. They have a deep understanding of business goals and end-user needs, and they balance both to oversee successful product delivery.
It is the product manager’s job to create a strategic vision for the product, and to coordinate all the different resources and stakeholders involved in bringing that vision to life. Finally, they ensure that everyone is aligned and working towards the same goal, acting as a bridge between strategy and execution.
The Product Manager role is very diverse, relying heavily on collaboration at all times. Product managers are in constant communication with leadership and business partners, designers, developers, marketing, sales and customer care teams throughout the product life cycle.
The exact duties and responsibilities of a product manager will depend on the size and organization of the organization as well as the nature of the product. But, generally speaking, product managers are responsible for:
Product Manager Job Description (2022)
As you can see, the product manager role is primarily a strategic one. You can think of product managers as the captain of a ship; They ensure that the product is moving in the right direction, and that all the moving parts are working in harmony to keep things running smoothly and efficiently.
Want to learn more? We take a closer look at what a product manager does in this guide.
Product managers have a unique role in business, technology, user experience, research, and project management – and this is not an exhaustive list! Unsurprisingly, product managers must have a broad and diverse skill set.
If you want to work in product management, you’ll need business acumen, strategic, and critical thinking skills. You will also need some technical skills. You don’t need to be able to code, but it’s important that you collaborate effectively with developers and engineers—and understand the technology behind the things you’re responsible for.
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At the same time, you need to have a good understanding of user experience principles. This, along with a strong dose of empathy, will allow you to collaborate with UX designers and advocate for the user throughout the product lifecycle.
The best product managers are also skilled researchers, skilled problem solvers, and effective storytellers. And, perhaps the most important product manager skill: communication. This is the most collaborative, people-facing role in business – if you are
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