Personal Brand Plan – Ready to take the first step in building your personal brand? Check out the shortened version of this speech I gave at the SOHO Conference for Solopreneurs.
A great idea is useless if you can’t express it. I exchange ideas, but even I have a hard time explaining them.
Personal Brand Plan
Part of the problem comes down to words. Humans may be wired for stories, but latter-day Shakespeares are scarce on earth. Most of the time, our words come out distorted, undercooked, or garbled.
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But something funny happens when we tell stories with pictures instead of words. People light up like a Christmas tree.
Master of simple presentation is Guy Kawasaki. He gave a fantastic presentation as a preface to the book Presentation Zen by Garr Reynold. A book on how to make better presentations.
Cool idea. Instead of writing a word beforehand, he did what Garr was preaching – he created a simple visual presentation.
This simple idea can help your business. You can actually sell yourself visually much more effectively than with words.
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So what does one of those simple visual arguments look like? Let me tell you how I discovered a pattern.
A while back, one of my clients said he wanted to refer other CEOs to my services. He asked me what to write in the introduction email? How would I describe myself?
He was right. Any man with a design program on his computer can call himself a brand consultant. And on the surface, no one sees the difference. The term has been completely diluted and devoid of any meaning.
I went home and made a show of what I do. But I did it from the customer’s point of view. Here’s how it looked.
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I gave this display to my client. he loved They sent it to the other CEOs. They love it. I showed it to some friends. They love him too. Before you know it, people were asking me to help with theirs. They would even pay me money to do it. It turned into a pretty good deal.
It wasn’t smooth sailing, of course. I learned many things along the way. Perhaps the biggest lesson I learned was that
Anyone can make a slideshow. And you’ve seen enough terrible slideshows to know that powerpoint is more of a curse than a blessing.
The magic was to discover what was amazing about a person and reflect that back to them and the world. That was difficult.
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My biggest discovery at this point was that most people can’t say what’s amazing about themselves. They often jump for features and benefits.
“Bob is a true adult in a sea of arrogant know-it-alls.” “Sally call me back.” “Jim listens without interrupting. He really listens.”
This is the type of material that are made of large pitches. That’s what real people want, not imaginary customer archetypes.
Oh, certainly, you should put something on the product there. But even then, you don’t need to describe what the product does – just the results it has created for customers.
Infographic] 5 Minute Linkedin Marketing Plan For Building Personal Brand
Creating something so simple and charming works like magic on people’s lizard minds. The part of the brain that shuts down all interaction if it feels scary or confusing.
After making about a dozen of these mini-pitches, I thought it was time to give them a name.
BLACK was fun to make. But I was not very happy with them. I think we can do even better.
Because just when you think you’ve done a good job summarizing something in twelve slides, you know someone who can do it in one.
Steps To Craft Your Personal Brand — Grafika Studio
I look at masterpieces of simple expression, like the look of a construction man Krazy Glue, or the luggage gorilla of American Tourister, with awe.
I was lucky enough to work with an amazing designer at Rethink Advertising when I was designing my book Didn’t See It Coming, so I’m happy to say that I have one of these amazing looks, even if I don’t he didn’t invent it. myself
My own SWDIDA has over 2000 views. How many strangers have voluntarily clicked on your resume many times?
Many of my clients have used these simple SWIDA to influence their website design. They turned them into posters, trade show displays, put them on their LinkedIn profile. Simple ideas earn good mileage without wearing out.
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You may not get it right the first time. But as you work on it, you’ll appreciate the simple yet powerful thing it does for customers.
(Speaking of better pitches, here are three investment pitch tactics to help you grab your audience’s attention and keep it)
If you are building your brand, read Stop Destroying Your Brand first, to avoid the most common mistakes brand builders make! Use the best Digital Marketing techniques to promote the most important brands, your personal brand.
First of all, thanks for visiting this blog. In this corner of my website, I’m going to give you some tips on how you can apply what you know about Digital Marketing to that valuable thing that is your personal brand.
Personal Branding Concept Icon. Brand Strategy. Self Positioning Idea Thin Line Illustration. People Marketing Careers As Brands. Orporate Image. Vector Isolated Outline Drawing. Editable Stroke 4184853 Vector Art At Vecteezy
This blog is not only aimed at Digital Marketing professionals, but it was made for enterprising people, with initiative and ready to efficiently show what they do and why they are different. If we bet for ourselves, we can achieve much more than filling thousands of forms and applications.
Personal Marketing uses digital marketing techniques to promote, publicize and enhance a personal brand. Sometimes there is confusion between personal branding, personal marketing and personal branding because they are inevitably connected. Luis M. Villanueva explains in his blog (in Spanish) the differences between these three terms in a very comprehensive way.
As if it were a company, we can apply all the tools and strategies for promoting a product to our own work with different objectives:
I’m going to ignore the offline marketing tools here. The internet is one of the most effective ways to reach a wide range of audiences these days, however, there are other formulas besides online marketing that you can think of, but I won’t talk about them. At Do it Personal Marketing we talk about “online”, if you are looking for something else… you are in the wrong place my friend.
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Since this post is just an introduction to what’s to come, I’m only asking for one homework; think about a few things:
If you’re looking to boost your personal brand, it’s for a reason. Maybe you want to find a better job within the Marketing sector, maybe you are looking for specialization in some aspect of your career, or you just want to kill time with a hobby, Digital Marketing for example.
Who are the ones you want to contact through your Personal Marketing plan? Your audience could be the Human Resources manager of the agency you want to work for, or they could be potential clients of your business or other professionals you want to include in your network in the future…
It is important to know who is listening and how they behave in order to adapt the channels, the message and the style to them, offering the specific content they are looking for.
Free Personal Brand Plan Template
Always try to be consistent with content and style in all your communication channels. Your blog and social media are an open CV 24/7. The Internet does not close the door, so we must be presentable at all times.
You will be more recognizable among competitors if you create multiple codes that identify you. A good logo that speaks for you and connects with emotions. Start thinking about colors, symbols, shapes and slogans that match your professional side. Once you have a logo, it’s easier to come up with a design for your web, a color scheme, and eventually your personal brand.
Today I just came to give you an idea of what to consider when creating a Personal Marketing plan. You need to think about which tools are best, depending on the message you want to send, the channels that make you more visible to your target audience, and the resources available.
You must be realistic and be aware of how much time you are willing to spend on your project to maintain quality.
Actionable Tips On How To Improve Your Personal Brand
Today we cannot deceive. We have many measurement and analysis tools that, if we want, we can easily know if we are reaching our goals. Is traffic to our website or blog increasing? Are they sharing our content on social media? Has anyone contacted me since I started my plan? If the answer to all these questions is no, we have to rethink the plan and modify it until the numbers change, and it will, don’t worry.
If that wasn’t enough, JUST until I publish more content on all these things, I’ll leave you to read this handy guide to personal branding.
With these basic notes on the fundamentals of Personal Marketing I can say that this blog is working
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