Dental Marketing Plan – When planning your dental marketing strategy, it’s important to consider how today’s patients shop for healthcare. Evaluate your current approach with these enlightening dental marketing statistics:
“We’re increasing the ranking of mobile-friendly pages in mobile search results. Searchers can now more easily find high-quality and relevant results, where text can be read without touching or zooming, touch targets are spaced appropriately, and pages avoid content that needs to be played or scrolled horizontally.
Dental Marketing Plan
According to Moz’s 2015 Local Search Ranking Factors, on-page search engine optimization (optimizing your website) and behavioral and mobile signals (what users do when they’re on your site) account for about 30% of the overall ranking factor. Additionally, external factors—including directory listings, linking, reviews, and social signals—account for more than 45% of the overall ranking factor.
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62% of smartphone owners have used their phones to search for health information in the past year.
What it means for you: You need a responsive dental website that delivers measurable results to engage with patients across all devices, including mobile, tablet and desktop. Patients expect dental websites to have a user-friendly experience, attractive design, and trust-building content such as trusted reviews and beautiful photos of real patients.
26% of insured patients are willing to see an out-of-network physician if that physician’s opinion is higher than that of an in-network physician.
What it means for you: Reviews not only affect your search engine ranking, but also affect how patients choose a dentist. To reach this informed patient population, successful practices should have a review strategy that includes email, social media, and in-office efforts.
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More than 40% of consumers say that information found through social media influences how they deal with their health.
90% of respondents aged 18-24 said they would trust medical information shared by others on social media networks.
What it means for you: Social engagement builds loyalty among existing patients, increases referrals to new patients, and positively impacts your search engine rankings. Genuine and sincere interactions with your online and offline community are key to building trust and confidence.
Achieving each of these points requires collaboration: YOU and your marketing company working together toward a common goal. Talk to one of our experts at (360) 283-5001 and find out how Roadside Dental Marketing can help you create your own winning dental marketing strategy! With 2022 just around the corner, it’s time to start planning your dental practice’s marketing strategy for the coming year. If you’ve never created a marketing action plan for your practice, the idea can be inspiring. However, it often takes valuable time to evaluate your current patient data, your goals as a practice, and the resources you have available to achieve those goals.
Steps For Creating A Successful Dental Marketing Plan
To help you in this process, we’ve written this blog based on the marketing workbook we use for each client and their success.
Before creating your plan, think about what your end goal is for your marketing. Think about what you want your marketing plan to do for your practice. Maybe you want to get more new patients or increase your brand awareness in the local community. Whatever these long-term goals are, keep them in mind when creating your plan.
To be successful in your marketing and achieve these goals, you need to know your patients and what they are looking for in a dentist.
To better understand the profile of your average patient, check the following information, then consider which services are used the most:
Dental Patient Generation Services: Grow Your Dental Practice Today
You will also want to list the procedures for this patient’s treatment plan. Determine what procedures bring them to your practice and what procedures make them stay.
Assessing your overall patient profile, where your patients come from, and where your revenue primarily comes from can lead to valuable marketing insights.
For example, if you find that your average patient is female between the ages of 25 and 34 and you’re in a suburban area, focus your social media marketing on Facebook. This is the platform of choice for women in this age range.
Step 5: Determine Your Current Dental Practice Marketing Tactics. What works? What is not? How Do You Track It? What Are My Current Marketing Resources?
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Now that you have a clear picture of your patients, it’s time to consider our second key question: where are you now with your marketing plan and resources? What are you doing right now as a practice that you would like to change, keep, or do away with altogether? It is important to conduct an audit of your current marketing strategy to understand its strengths, weaknesses and opportunities.
You have to be honest with yourself about the reality of your current experience. What are the barriers to your marketing success? To identify this pain point, consider the following factors:
Step 7: Determine the marketing strategies you will develop or implement for 2022 to attract, acquire and retain the patients you want.
Now that you’ve determined where you are, where you want to go, your patient profile, what services they use, and how you’ll promote those services, it’s time to decide what marketing initiatives to use to reach your goals. purpose:
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Remember when we evaluated your typical patient? Look at that profile to determine which modern features they like. For example, if your typical customer is a young family with two working parents, they may appreciate features like online scheduling for booking after-hours appointments for their children. Other modern features include:
As you consider what marketing initiatives you want to include in your 2022 plan, it’s important to think about:
A strong, reliable and efficient marketing plan will cost you some of your experience, so consider how much you are comfortable spending to achieve your goals. Want to implement your own marketing plan? Do you have employees you pay for your marketing? Do you have an external marketing partner like a full-service agency?
The industry standard for dental marketing is three to six percent of your practice’s revenue. Fees vary depending on how much you want to earn for your Google Pay-per-Click (PPC) ads and social media pay-per-click ads.
Modernizing Your Dental Website To Increase Revenue
Step 9: Determine How to Track and Analyze the Effectiveness of Your Marketing Plan Is My Marketing Plan Successful?
When you launch your marketing plan, tracking success and making necessary adjustments and improvements is just as important as creating the strategy the first time. Be sure to carefully analyze the return on investment of each marketing initiative you use.
Now that you’ve assessed your marketing needs, current realities, patient profiles, and follow-up methods for your practice, it’s time to get down to business. Start planning your 2022 marketing and start designing your marketing action plan now.
At Whiteboard Marketing, we specialize in helping you attract, acquire and retain the patients you want. Download the Practical Marketing Plan Workbook for more information and practical, in-depth marketing activities.
Tried & True Dental Marketing Ideas To Dominate Your Competitors
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You should now switch to a modern supported browser. Modern websites like these use modern technology and security that these older browsers don’t support. Use another browser for a faster, safer and more secure experience. With certifications and partnerships with the biggest names in digital marketing, we have a proven ability to attract large numbers of new dental patients and generate significant growth for your practice.
We help dental practices realize their full potential by attracting more patients, increasing revenue and enabling them to operate with a strategic advantage. .
We provide the best dental marketing and dental practice growth solutions so you can focus on what you do best.
Starting A Dental Practice
Today, a new patient journey begins on the Internet. This includes your website, social media, digital marketing, Google listings, and more. includes. Online Reputation Management is the practice of making a good first impression and maintaining a positive online presence.
A good dental marketing strategy sets the stage for long-term growth and success. A well-designed marketing strategy tailored to your practice will yield the highest results. A good strategy combined with good execution will ensure your practice reaches its full potential.
Crafting the right message is essential to any marketing campaign. Patients today want to be entertained and learn why they should choose your dentist. Your marketing should present your experience as the best option compared to all the other options they have.
First impressions are still everything, and today the first impression is your website. Word of mouth about your dental practice, referrals, and marketing drives potential new patients to your website before they even call or enter your door. A good website is the key to more new patients.
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When someone searches for you or your services online, they should be able to find your expertise. If your website is not properly optimized for search engines, then having the biggest website in the world won’t matter because no one will find it.
“You can only manage what you measure.” – Peter Drucker There are numbers
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