Advocacy Strategy Plan – Advocacy can take place at any level – national, regional or local. What is important is to have a consistent defense strategy and objectives.
Getting Started Identify your problem Set a goal Identify your target audience Set your message Develop a plan of action
Advocacy Strategy Plan
The first step in developing your advocacy is defining your problem. An issue is a widespread problem that affects your work.
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The first step in the process of finding your long-term goal is to identify the root causes of the problem. Rooting helps you discover which problems are important to your problem which in turn helps you develop a solution. Reasons for this may be barriers against people injecting drugs, that testing is too expensive, or that front-line doctors are not sufficiently familiar with the disease and new treatments. There can be 100 reasons for any problem. As a lawyer, it is important to take the time to understand this. These will be important factors to consider when creating your strategy.
Tip: Remember that while it would be great to advocate for all of the issues listed, choosing just a few will ensure focus and success. Above all, it is important to choose an issue that is realistic and will drive action towards WHO’s eradication goals.
Learn more about the problem tree tool and download the blank template in the complete case tool
The next step is to choose one of your roots in the problem tree and use the five “Why”. The five “whys” will help further develop your advocacy goal by repeating the question “Why? five times, or as often as needed. You may want to do this several times for different underlying reasons until you agree on an issue that aligns with your company’s mission and your desired effect.
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Once you have completed the exercise and determined the main cause you want to address as your advocacy problem, you must convert it into an advocacy goal. For example, your overall goal might be: By 2030, all governments will support hepatitis screening and treatment in prisons.
Tip: Keep your targets as close as possible for a wide defense. For example, we have used 2030 and 2021 as our advocacy points to align with WHO’s global goals. This will help align your advocacy and increase impact.
Goals should be used to emphasize your activities and are important steps to help you reach your goal. Remember, it’s important to develop SMART goals – keep them simple and achievable and make sure they’re measurable in terms of impact.
Tip: When creating your goals, look at your root and answer the 5 why questions. This will help you create more focused and impactful goals.
Our Mission & Strategic Plan
Once you know what you want to achieve, it’s important to understand the people and organizations you need to influence to achieve it. After people living with viral hepatitis, decision makers may be your most important stakeholders. These are people who have the power to bring about change and usually work in influential areas such as government, media or corporations.
You should not only focus on the key stakeholders you want to influence for change. Think more broadly about other stakeholders who can support your activities. Multi-stakeholder collaboration can generate broad support for specific issues and increase the legitimacy and effectiveness of advocacy campaigns. Choosing the right partner can increase access to decision makers, provide technical expertise, gather supporting evidence and reduce risk.
International partners include the World Hepatitis Alliance, the International Alliance of Patient Organizations, the International Alliance for Cancer Control to name a few. You can also partner with local organizations to better support your work. Learn more about how you can build partnerships on page 48 of the Advocacy Toolkit.
Once you understand who your target audience is, you need to create a compelling message to reach them. Your key message is the most important factor your audience will use to decide whether to support you and your cause. There is no single rule for writing a good message, you need to practice and test it beforehand to see if it conveys the information you want in a persuasive but concise way.
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Find out and see an example message board on page 33 of the Advocacy Toolkit and use the template on page 73 to create your own.
The most effective advocacy messages are based on credible evidence that is close to your environment. Viral hepatitis has a legacy of poor surveillance, which means that consistent data are often scarce, especially at the local level. We recommend using WHO data first. In 2017, they launched their first global liver disease report with validated data for the first time. This gives an important global picture. Other good sources of international data are the Global Burden of Disease Survey and the Center for Disease Analysis, which provide an overview of each country’s progress towards the 2030 goals.
Getting celebrity endorsements takes time, planning and persistence. If you haven’t worked with them before, we suggest you get involved in small activities like asking them to tweet on World Hepatitis Day. This will open communication channels for larger projects.
Tip: If you want to contact a celebrity, contact their publicist, not their agent. Agents charge a fee for any work found so they are less likely to pursue charitable partnerships, while journalists are paid a salary to be more likely to participate.
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Now that you’ve done your research and mapping, you’re almost ready to go. Before you start, take some time to think about how all the different elements can be connected.
We’ve outlined a simple action plan in the Advocacy Toolkit that brings together everything you’ve learned and aligns directly with specific goals. Remember, these steps may need to be revisited as you work towards your medium and long term goals. For example, you may want to focus on writing and enacting legislation, securing funding, and then organizing, implementing and monitoring the program.
Advocacy is often most effective when messages are delivered in multiple ways that complement and reinforce each other.
We have created an Advocacy Tool to support patient organizations, NGOs and individuals working in the field of viral hepatitis and their advocacy.
Search Beyond The Horizon
Check out examples from activists and find tools and resources to help you plan and execute effective activities!
What to do instead: Allow users to consume content immediately, without interruption. Replace the popup with a thin, easily removable banner at the top of the page. This pop-up option allows the user to self-serve if they want to subscribe to the newsletter, without interrupting their main task of absorbing information.
The Conde’ Nast Traveler website presented its magazine in the form of a hidden and invisible banner under navigation. This design allowed interested users to subscribe to the newsletter, while not bothering those who just wanted to read the content on the website. This best-selling content provides a simple, one-page tool for thinking about theories of change that underlie public policy. defense strategies.
For those involved in social change, imagining and explaining the process of how change will happen – or identifying a theory of change – is undoubtedly an important exercise in creating effective policy. Theories of change are diagrams of how change is expected to occur over time and what role organizations will play in bringing about that change. They show how plans will be linked to short-term results that lay the foundation for long-term goals.
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The idea of developing a theory of change is now a well-accepted practice among donors and their beneficiaries. Little patience exists, however, with the tools available to theorize about change. A common complaint is that they can be too linear, too removed from context, and too limited in their ability to facilitate thinking about how strategies need to change over time. This is especially true for advocacy, where theories and related strategies may need to change in response to changing political contexts, or if advocacy is not as effective as expected.
This short article provides a simple, one-page tool for thinking about theories of change that underlie public policy strategy. It introduces a tool and provides six questions that advocates, and donors working with advocates, can work on to better articulate their theories of change.
The tool – called Strategy System – has several advantages over the more popular box and arrow theory conversion tools. Since defense is neither predictable nor uniform, the tool does not force linear thinking. It provides a starting point, rather than a blank page. It helps advocates think specifically about their audience—who is expected to change, and how and what it will take to get them there. While theories of change often focus on advocacy strategies in isolation from other efforts, this one
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